Dear Sir or Madam,
The Saskatchewan Country Music Association is a non-profit organization dedicated to the promotion, development, and enhancement of all aspects of Saskatchewan country music. Boasting a list of amazing talent among our members, the SCMA has been helping artists in Saskatchewan for over 30 years, many of whom have succeeded at the local, national, and international levels.   The SCMA endeavors to develop and promote Saskatchewan country artists by creating and promoting, showcases, events, venues, awards and artist development workshops. The Awards will be Virtually Broadcast on TV at Access and Shaw, and on the internet. The best artists
and industry professionals will be honoured at the SCMA Awards shows. The 32nd Annual SCMA awards will be held Virtually on April 17, 2021.   We are actively looking for corporate sponsors. We invite you and your organization to participate. We are reaching out to you because we believe your company has an interest in country music and/or has something to offer to the singers, songwriters and musicians who belong to our organization. We want to talk to you!  We would be delighted to talk to you about what the SCMA can offer your organization. We have benefits to offer for the months leading up to the Awards show in April. If you are interested, even in the long term as a country music champion and a strategic partner of the SCMA.   I have attached a sponsorship prospectus to this email. I can be contacted by return email at lgilbertson1@outlook.com or at (306) 457-7654.
Thank you,
Leon Gilbertson
SCMA Vice-President
Chair of the 2021 SCMA Awards Committee


The Saskatchewan Country Music Association PRESENTS
The 32nd Annual SCMA Awards
April 17, 2021, Virtual Show
Sponsorship Prospectus
2021 Saskatchewan Country Music Association Awards
About Saskatchewan Country Music Association
The Saskatchewan Country Music Association is a non-profit organization, dedicated to advance, promote and educate independent Saskatchewan country
talent. We work with many partner organizations to promote Country Music and the arts in general.
The SCMA endeavors to create venues for the promotion of Saskatchewan country artists through hosting its own events, such as the annual SCMA Awards,
and involvement in events hosted by other organizations.
Boasting a list of amazing talent, it is easy to see why the SCMA is so successful!
SCMA Executive Boa rd
President: Wes LaBrash, Lumsden, SK
1st Vice-President: Leon Gilbertson, Forget, Sk
2nd Vice-President: Jarrid Poitras, Saskatoon, Sk
Treasurer: Gayle Breiter, Prince Albert, SK
Secretary: Kim Zacaruk, Regina, SK
SCMA Directors & their chapters
Cliff Rose – SCMA Northeast Region
Leonard Gray – SCMA Northeast Region
Tim Day – SCMA Regina Region
Reg Wilke – SCMA Regina Region
Les Breiter – SCMA Prince Albert Region
John Quinn – SCMA Prince Albert Region
Candace Finch – SCMA Saskatoon Region
Brett Browatzke – SCMA Saskatoon Region
Connie Day – SCMA Southwest Region
Rick Wanner – Membership Coordinator
Murray Yung – Senior Advisor
Heidi Munro- Artists Advisor
Terry Hoknes– Web Advisor
Brittney MacFarlane – SaskMusic Representative
SCMA Membe rship
The SCMA membership of over 365 artists and industry professionals:
Regina – 19%
Prince Albert – 19%
Saskatoon – 17%
Swift Current (South West) – 18%
Nipawin/Melfort (North East) – 11%
General – 16%
2021 Saskatchewan Country Music Association Awards
About the SCMA Awards
Established 32 years ago, the Saskatchewan Country Music Awards honours excellence in song writing, vocal performance, band performance,
entertainment, broadcasting and support to the industry.
The Awards are presented on Saturday April 17th 2021 via a Virtual Stream provided by Access Communications
The awards categories for each Awards event are shown in the following table, along with the winners from 2020.

Profile: Saskatchewan Country Music Association Awards
The Saskatchewan Country Music Awards is the annual awards program of the Saskatchewan Country Music Association. The event is hosted usually in April, of each year and in various communities around the province. The most recent Awards Weekends were hosted in the following cities.
– 2013 – Saskatoon
– 2014 – Nipawin
– 2015 – Yorkton
– 2016 – Saskatoon
– 2017 – Saskatoon
– 2018 – Prince Albert
– 2019 – Saskatoon
– 2020 – Virtual
– 2021 – Virtual
– 2022 – Estevan
Attendance has ranged from 300 to 800 depending on the location of each year’s event. Audiences hail from across the province and represent a wide demographic of enthusiasts. Attendance is projected to be 600 in 2020. The attendance for the 2020 Virtual Awards was projected to be 1200 viewers.
– Female – 54%; Male – 46%
– Median Age 35 years old
– Rural – 33%; Urban – 67%
– Median Income – $77,300
– 86% High School or University Educated and Employed
Advertising Mix:
– Radio – Province wide on SCMA-member stations (Yorkton, Saskatoon, Regina, Moose Jaw, Swift Current, PA, North Battleford, Nipawin, Melfort)
– TV/Video – Access Cable 10, Shaw, Access Online, Youtube.
– Social Media – Recognition on SCMA Facebook and on SCMA’s website (SCMA.SK.CA)

As a non-profit organization, the SCMA depends upon Members dues and fundraising. Sponsorships go a long way to helping to advance, promote and
educate independent Saskatchewan Country Music talent. If your business has something to offer to the Country Music Industry we want to work with you in
your category.
SCMA Title Sponsorship is available to a company or organization that commits to a 4-year sponsorship at $10,000 per year. – Title Recognition on all SCMA Digital Properties 365 days per year. “The Saskatchewan Country Music Association Proudly Supported by [YOUR
– Title recognition at the SCMA Awards. “The [YOUR COMPANY] 32nd Annual SCMA AWARDS Presented by [$5,000 Sponsor]”
– Every SCMA artist Showcase or event throughout the Year will be “Presented by YOUR COMPANY, SCMA and any SHOWCASE SPONSOR”
– You will have Event Signage at every SCMA Event for the 4 year duration. – Every official SCMA email blast to members will have a footer message “We are grateful to YOUR COMPANY for supporting Saskatchewan Country
– We will issue a media release announcing YOUR COMPANY as our Title Sponsor. – A brief (3 minute) speaking opportunity at the Televised Awards at each of the 4 years. – We will work with you to customize a benefits package that aligns with your marketing and public relations plans. – The SCMA Title Sponsor will also have all of the benefits available in the Benefits chart, at their discretion. – Title sponsorship is exclusive to one company or organization.
Media Sponsorships are Welcome by any radio station, television station or print media. – Provide on air or print promotion of SCMA Awards and receive 50% of retail value towards sponsorship benefits. – Provide on air or print promotion of SCMA Events throughout the year and receive 50% of retail value towards sponsorship benefits. – Media Sponsorships will not be exclusive.
Television Broadcast Sponsorship is reserved for Access Communications. – Broadcast Sponsorship is exclusive.
Trophies & Awards Sponsorship are Welcome
– Provide Awards Hardware and Awards Inscriptions and receive 50% of retail value towards sponsorship benefits. – Exclusivity is available for a multi-year commitment.
Awards Presenter Sponsorship are Welcome
– On Broadcast presentation of award
– Ability to pick the award presented dependent on sponsorship level


By Feb 28, 2021 – submit this Sponsorship Agreement (fill out this form and sign it).
By March 2, 2021
– send us a *.jpg or *.png high resolution format logo and company name (what do you want us to print on signage and put on social and web)
– send us your webpage link, facebook page, twitter page, and any other social media links we should include.
– exact spelling of your company name and the names and titles of every person that will be receiving free VIP passes.




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